Your product copy decides your recommendations
Every recommendation tool is limited by the same thing: how well your catalogue describes what you sell. A product page that says "advanced night-time formula" and nothing else cannot be matched to anybody.
- Engines match on ingredients, dose, form, use and cautions.
- Adjectives, keyword stuffing and claims carry nothing.
- Text inside a label image is invisible to every system you own.
- Fixing your top forty products takes an afternoon and improves site search too.
| Field | What it carries | Usual state |
|---|---|---|
| What is in it | Named actives, not a brand name for the blend | Often only in a label image |
| How much | Dose per serving, with units | Frequently missing, which makes two products look identical |
| What form | Capsule, powder, gummy, liquid; flavour where it matters | In the variant, sometimes only in the title |
| What it is for | The use, in words a shopper would say | There, but written as marketing |
| Who should not | Cautions, interactions, pregnancy, age limits | Small print, or only on the physical label |
The last row does more than people expect. Knowing who a product is not for is what lets an engine leave it out, which is what stops a shortlist filling with near misses.
Open your top forty products by revenue. Read each page as though you had never seen it.
- 1Can I tell what is in it, and how much, without opening an image?
- 2Can I tell who it is for, in one sentence, without a claim in it?
- 3Can I tell who should avoid it?
Fail two of three and the product is invisible to personalisation. It is probably also losing your internal site search, which is a bigger problem than it sounds — shoppers search by the problem, not by your product names.
When you sync a catalogue to Humotron, the app lists which products are thin instead of leaving you to work it out from a weak shortlist.
- Name the active and the dose, in text
- Say the form and the flavour
- Write who it is not for
- Treat a reformulation as a copy task, not just an inventory one
- Rely on "high-strength" as a dose
- List every condition the ingredient is associated with
- Leave supplement facts inside a photograph
- Let supplier copy stand without the five fields
Do we need custom fields?
No. Humotron reads title, description, type and variants, and writes the structured detail it derives back onto the product as a metafield. The work stays on your products.
Our suppliers write the copy.
That is usually why doses are missing. The five fields above are a short list to ask them for.
Does better data make our products rank higher?
It makes them matchable, and matched to the right people. There is no paid placement to buy instead.
How many products do we need?
No threshold. Twelve well-described products make better shortlists than a thousand thin ones.